PRINCIPLE OF EQUALITY AS GENERAL RULES COMPONENT FOR MEDIA USING DURING THE ELECTION CAMPAIGN

The article is devoted to the analysis of peculiarities principle equality in mass media using course election campaign. In particular, its essence, legal regulation and problems practical implementation. According current legislation Ukraine, this has a complex nature, which manifested aggregate: first, equal access conditions for candidates, parties (local organizations parties) – subjects process specific media, as well airtime or printed space ; secondly, regarding payment unit air time limited only maximum amount expenses fund. However, establishing that pre-election campaigning entity exclusively financial capabilities, are determined by volume fund cannot exceed established limit such fund, legislator provides opportunity candidate party independently decide what part funds be spent on financing but at same they At time, VC determines size national elections. turn, candidates local elections not been determined. if guaranteed first all ban denying then obligation publish prices advance, providing discount an individual candidate, (party organization) subject That is, it inadmissible make changes estimates beginning until end campaign during relevant Key words: equality, absolute proportional campaigning, legislation.